- WIX announces free -ending online design platform wixel
- Works as an alternative to Canva and Adobe Express
- Includes AI tools along with traditional design features
Top Website Builder Wix has announced the release of Wixel, an AI-driven visual design suite that is effectively an alternative to them like Canva and Adobe Express.
According to the company, Wixel is aiming to “democratize visual design”-with other words, designers and non-designers will now have the tools to create content and assets of professional quality.
Interestingly, Wixel is an independent product, so even those who do not use the site builder will be able to sign up for the design tool. And like Canva and Express, it’s free to use with an optional upgrade to Premium features.
What is Wixel and what can users expect?
When it comes to visual design suites, it is a rather crowded market right now, an area that is especially dominated by Canva.
It may not have been the first in the market, but it is the one that caught the imagination of marketing teams and businesses, where he did not even let non-designers spin photos and videos to professional qualities. So popular is that even Adobe raised ante and brought much needed improvements to his Express platform.
Given the popularity of these suites, I am not entirely surprised to see Wix enter the action. But what can users expect to get from Wixel?
Wix has offered an insight into this. Armed with only a single product photo uploaded to the platform, users can now remove or add backgrounds, crop, convert and edit images, include text and customize the layout of a template.
Alongside this, Wixel is capable of AI-generating images across different styles that can better fit the user’s fire-direction lines. And Voila, a user has a post that suits posts on social media or adding to their online store. According to Wix, the whole process can be complete in minutes.
The discussion of launch, Avishai Abrahami, Wix CEO and co -founder said: “AI is the basis of Wixel. Design is in our DNA and simplifies complex experiences is what we do best. We are now determined to revolutionize design by democratizing access to powerful and creative tools for everyone, regardless of their design expertise.”
I played with Wixel and yes, if you are familiar with either Canva or Express, you have a pretty good idea what to expect. An intuitive interface that is easy to navigate can customized templates that allow users to quickly edit design and create assets, and of course AI tools to improve and generate content on the brand.
The company also confirmed that future tools are in the works, including history creation and video. Given trends, this is an absolutely important that cannot come fast enough.
You can check Wixel now by clicking here.
