- Wix introduced AI visibility overview
- The tool is designed to help with generative engine optimization
- Sites can monitor and control how AI mentions them in answers
Generative Artificial Intelligence (Genai) has turned the script on virtually all information and associated sites. With AI listings that appear directly in search engines results, fewer people click on links and just get their answers directly from AI.
It’s a seismic shift that causes headaches throughout the industry, but Wix seems to have a solution.
One of the best site building platforms around just launched AI visibility overview, a new AI optimization solution designed to help sites move themselves in this new normal. The tool allows users to “understand, monitor and improve” on how their sites and brands appear in AI response.
With AI visibility overview, users will be able to track how often their site is cited by AI platforms and adds/removes questions to better reflect their businesses. They will also be able to monitor the brand’s mood in LLMS and Benchmark visibility and competitive context. By comparing AI visibility benefits with competitors, users can better understand how their visibility stacks up against industry -mates, identifies growth opportunities and discovers other sources cited in similar contexts.
“Generative engine optimization”
Finally, AI visibility overview allows users to measure AI-drive traffic and query volume and gain critical insight into how much traffic is driven from AI platforms and how often people ask AI about certain brands and services.
Wix calls it “generative engine optimization” initiative – or GEO.
“Geo is SEO for the AI era and gives users an all new level of search forism,” said Doreen Weissfelner, head of analytics at Wix. “We are empowering users to bring ai search into focus by giving them information on how they sites are being cited, perceived and surfaced by leading ai-platforms. Just as we’ve supported our users in optimizing for traditional search engine, we’re now Equipping them to navigate and successe in an ai-driven Landscapen. With the ai visibility overview, businesses can finally see how they’re being represented – and take steps to Increase Visibility, Influence Perception and Drive Real Results ”
Wix claims to be the first CMS to offer this kind of AI visibility naturally in the hope of setting a new benchmark to AI search optimization tools in site platforms.
