- WIX announced along with ActiveCampaign
- The integrated solution is designed to streamline the site and marketing technology tackle
- It is now available to users with an ActiveCampaign account
Wix, one of the best site builders around, has announced a new partnership with Marketing Automation Platform ActiveCampaign.
In a press release that was shared with the Techradar Pro recently, the company said the partnership resulted in an “integrated solution” for companies of different sizes, designed to streamline the site and marketing technology technology, simplify operations and improve customer engagement.
The integrated solution allows users to oversee customer travel from the front-end site’s interactions for back-office operations, the company explained. As the data is synchronized between WIX sites and ActiveCampaign accounts, customer interactions will be more streamlined and so will marketing campaigns and automations or analysis.
In addition to streamlined data integration, the two companies promise scalable marketing automation that utilize customer insights such as form submissions, product purchases and other behavior to launch targeted, data -driven marketing initiatives. Furthermore, customers can expect extensive centralized reporting that provides a holistic overview of the service across the network as well as improved management of several locations.
Nurturing leads and grows the business
David Schwartz, VP for product at WIX, believes that the partnership will help companies with lead care, marketing personalization and ultimately – growth: “With this partnership, companies can qualify and nurture leading management, personalize sales and marketing efforts using commitment incisions and improve operational efficiency by automating repetitive tasks,” he said in the press. “This solution will ultimately strengthen companies of all sizes to manage their brand holistically – to create growth, profitability and customer loyalty.”
ActiveCampaigns Chief Strategy Officer, Shay Howe, added that today companies need streamlined solutions that allow scaling without added complexities. “By combining WIX’s powerful site platform with ActiveCampaigns Marketing Automation, we give companies of all sizes – especially franchises and multi -location brands – the tools they need to customize customer experiences, automate commitment and drive measurable growth,” concluded Howe.
The company said the integration is available to all WIX users with an ActiveCampaign account.
