- Wix has announced a new integration with YouTube Shopping
- YouTube Shopping allows people to buy products directly through YouTube videos
- The feature is available to creators in certain countries
Wix, one of the best website builders on the market, has announced a new integration with YouTube Shopping, giving store owners a new and popular way to sell their products, while expanding YouTube’s social shopping features.
YouTube Shopping is a relatively new service (first announced in 2021) that allows YouTube creators to tag products in their videos. That way, viewers can easily buy the items directly from the platform.
Before the expansion with Wix, YouTube Shopping supported a handful of shopping platforms:
- BASE (only available in Japan)
- Cafe24 (only available in South Korea)
- Fourth Wall
- Marpple Shop (only available in South Korea)
- Shopify
- Spreadshop
- Spring
- Suzuri
- TeePublic
For some of these platforms, sellers could also view sales and order data in YouTube Analytics. The list has now grown to include Wix. The company says the addition is set to transform the social shopping experience:
“We’re always looking for new ways to help our sellers grow their businesses and connect with their customers,” said Greg Sisung, Head of Sales Channels at Wix. “Our integration with YouTube transforms the social shopping experience for both sellers and buyers, and even influencers, allowing users to reach their audiences where they already are and improving their ability to engage with new and larger customers.”
Wix says its users can manage YouTube Shopping through the Google & YouTube Sales Channels section of their Wix dashboard.
After enabling the tool, sellers can use various features like product tagging in videos and live streams, product releases, and showcasing items on the YouTube Store tab.
The company also said its tools handle the backend process, including syncing product information, managing inventory and facilitating checkout.
Users can now use the Google and YouTube app wherever YouTube Shopping is supported – US, South Korea, Indonesia, India, Thailand and Vietnam.
Owain is an expert website builder at TechRadar. He has built several websites using Wix, has thoroughly tested the platform and has interviewed key people in the company.
This is a welcome addition to the Wix platform.
Savvy website owners are always looking for new ways to reach their audience and reduce the friction of making a sale. With sellers increasingly leaning on social media platforms like YouTube to engage with potential customers, this new tool will do just that, shortening the time and number of clicks between initial interest and a purchase.
With transaction fees on all plans, Wix also stands to benefit from this new partnership.
