- WP Engine moves agency talent in-house to accelerate publishing product development
- Big Bite agency services end when its engineers join WP Engine directly
- The deal deepens WP Engine’s reliance on WordPress for scaling media operations
WP Engine has announced the acquisition of Big Bite, a longtime agency partner known for its work with large media organizations.
Big Bite has spent more than ten years building newsroom platforms, editorial workflows and custom publishing tools for international publishers.
Its past clients include large newspaper groups and technology magazines that rely on large-scale, complex content operations.
WP Engine absorbs Big Bite
The deal signals WP Engine’s interest in strengthening its in-house publishing expertise rather than relying solely on external agency relationships.
As part of the transaction, WP Engine will shut down Big Bite’s agency operations and end its role as an independent service provider.
WP Engine expects the entire team to move into its engineering organization, where it will focus on building and refining publishing products.
The company says the move is aimed at improving solutions available to enterprise clients and partner agencies, as the emphasis appears to be on internal product development rather than continued client-facing consulting work.
“Today’s acquisition furthers WP Engine’s commitment to serving publishers with products that enable them to more efficiently create, organize and share content,” said Ramadass Prabhakar, Chief Technology Officer at WP Engine.
“Together, we have successfully aligned our capabilities to support some of the world’s largest publishers, including ITP Media Group, and are uniquely positioned to bring intelligent, purpose-built software solutions to market for agency partners and publishers who want to improve how they deliver digital content and optimize workflows.”
WP Engine acts as a premium provider within the wider WordPress ecosystem, offering managed web hosting and related services.
The company has long promoted WordPress as a flexible option for large organizations, despite ongoing debates about whether it qualifies as the best CMS for demanding enterprise use cases.
By absorbing Big Bite’s publishing specialists, WP Engine reinforces its commitment to WordPress hosting for media companies with high traffic and complex editorial needs.
That said, this acquisition reduces Big Bite’s independence while concentrating its expertise within a single vendor’s platform.
This consolidation could limit choices for publishers who previously worked with Big Bite across different infrastructures, but both companies seem happy with the deal.
“We are excited to bring our two organizations together to unlock growth and develop unique product offerings for digital agencies and brands partnering with WP Engine,” said Jason Agnew, Big Bite Chief Technology Officer and Co-Founder.
“By combining our strengths in engineering, we can provide even greater value to WP Engine’s agency partners looking to improve publishing capabilities.”
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