WWE is ‘drifting pop culture’, says Pro Wrestling -legend Paul Heyman

WWE had a choking team on the pro wrestling world for more than 12 months when Paul “Triple” Levesque, the company’s chief content officer, introduced a new era in the company.

Cody Rhodes ended his story and opened a new path as undisputed WWE -Master; Roman Reigns lost his title and had to deal with a rebellion in his bloodline; Rhea Ripley and Liv Morgan began a monthly long feud that saw the women’s World Cup change hands a few times; Tiffany Stratton injured a youth movement in the women’s division with his money in the bank victory and subsequently deposited all the time, while the company welcomed a whole series of new faces to the head and development list.

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Tiffany Stratton became WWE WOMEN’s Champion the “Friday Night Smackdown” on January 3, 2025, after she paid her money into the banking contract. (Dylan Azari / Special for Telegram & Gazette / USA Today Network / USA Today Network via Imag images)

It was just the results in the ring. WWE debuted on Netflix and collaborated with several brands, including Hulk Hogan’s real American beer, NBA, NHL and COSM, as well as a multi -year partnership with TNA Wrestling to show talent on each other’s brands.

It only scrapes the surface as WWE begins the wrestlemania season – equivalent to the Super Bowl – over the next few days. It will start with Royal Rumble Saturday to decide the next superstars to shoots at men’s and women’s championships respectively.

WWE Hall of Famer Paul Heyman recognized the Hot Streake that the company has been on from late, which suggested that it has exceeded the pop culture.

“We are no longer a store industry,” he told the business. “We are not on the edge. We are running pop culture now, and with the fact that Roman Reigns is the undisputed top contact traction, drives the biggest star in the whole industry and his wiseman this cultural phenomenon, I would suggest that the young person in this world is In very good hands right now.

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Roman Reigns, Left, celebrates with special adviser Paul Heyman after defeating Brock Lesnar and unifying WWE championship and Universal Championship under Wrestlemania at AT&T Stadium in Arlington, Texas, on April 3, 2022. (Joe Camporeale-usa Today Sports)

To emphasize this point, WWE has seen celebrities from all corners flowed to WWE events.

Matthew McConaughey, Kai Cenat, Gabriel Iglesias, Danielle Fishel, Vanessa Hudgens, Quavo and others have been seen in the stands. Not to mention, Jason Kelce and Lane Johnson appeared on Wrestlemania 40, and NBA stars Jalen Brunson and Tyrese Haliburton mocked their rivalry on the field in the ring after the playoffs last year.

Hudgens explained to Pakinomist Digital that her fandom goes beyond. She never misses a “Monday Night Raw” and plans to watch Netflix every week.

On Saturday, the road to Wrestlemania starts with Royal Rumble, which is followed by the elimination chamber in March. Fans need to have a decent idea of ​​what Wrestlemania 41 Main Events will look like out of the spring.

WWE ROYAL RUMBLE WRESTLING SIGNAGE RIGHTS TO promote the upcoming event on Wednesday, January 29, 2025 in Indianapolis. (Michelle Pemberton / Indystar / USA Today Network via Imag images)

Wrestlemania 41 takes place in Las Vegas on April 19 and 20.

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