Hong Kong – Ey, the artist, formerly known as Kanye West, who has repeatedly called himself a “Nazi” in recent weeks, plans to launch a crypto token, according to three sources close to the project.

The token, Yzy, is designed to help you side-step platforms like Shopify, which has cut ties with him in response to his hateful rhetoric.

Crypto, with its censorship -resistant ethos, offers in an alternative path to paying on his celebrity status: Seventy percent of the yzy token, named after yes yeezy clothing brand, will be reserved for you personally, with only 10% assigned to liquidity delivery and 20% For investors.

Yes Foray to Krypto comes on the heels of years of public controversy that have strained his business empire. By 2022, the dropped by Adidas, Balenciaga and his talent agency after making a number of anti -Semitic comments, including Roser Adolf Hitler in a live interview and tweeting of inflammatory rhetoric about Jewish people and other groups.

The fall continued this year, when you, after calling a Nazi on X, listed a t-shirt with a swastika on the Yeezy site that led to e-commerce platform Shopify to close his online store.

Yzy is packed like Yeezy’s official currency and will be accepted as payment on his site.

Coindesk learned about token through an e e -mail from Hussein Lalani, a person with a Yeezy.com -E -Mail address that identified himself as Yeezy’s CFO. After sending a document describing the token unsolicited, Lalani requested that Coindesk endured with publication and accepted an “Embargo.” Coindsk did not accept Embargo and three sources close to the project approved the document.

Lalani did not respond to further requests for comment.

The Yzy Token was originally set to go for sale on the Yeezy website on Thursday at. 18.00, but the launch was delayed until Friday, according to a team member who asked not to be identified for fear of connecting publicly with the project.

Following Trump

There has been mumbling of a potential YE -Token since before this month after the rapper teased he had tried to contact Coinbase CEO Brian Armstrong.

You later sent that he “didn’t make a coin” despite someone offering him $ 2 million to do so. He added: “Coins Barns on the fans with hype.”

Sources close to the Yzy team told Coindesk that you aimed to emulate Donald Trump’s Trump Meme coin, which the president launched two days before his second inauguration. Trump raised eyebrows for his similar massive insider ownership distribution: 80% of Trump is currently owned by CIC Digital, a company with ties to the president.

I also wanted an 80% ownership interest but was negotiated down to 70%, an additional source close to the project that asked not to be identified, Coindesk said. Should ye’s token even achieve a fraction of Trump’s success, his share could still be worth many millions of dollars.

‘Milei -Ting’

Yzy is entering an already saturated market for celebrity -driven crypto projects, many of which have been accused of exploiting fanloyalty without offering concrete tools. In many cases, these tokens see a short -term price increase driven by hype before they go down, leaving retail investors holding the bag.

Centralized ownership distribution only increases the risk of sudden price drop. According to the unsolicited YZY press release, YE’s 70% YZY effort is structured through a multi-phase-vesting plan-some coins is locked for up to 12 months, which means they cannot be sold before then-self-critics claim that Such insider-heavy assignments fave fave founders over retail investors.

Just this week, Argentina was involved in a political crisis after a meme coin approved by President Javier Milei, the weight, turned out to be a “pump-and-dump” scheme that triggered public indignation and calls for forgery.

The source close to Yzy told Coindesk that the token’s delay is coming as its team is considering whether it is still “too close to the Milei ting.”