- YouTube is now being seen primarily on smart TVs in the US
- In a blog post, YouTube’s CEO posted new features coming to YouTube TV app this year
- They include new ways of commenting and interacting with videos for both users and creators
YouTube TV app is set to make some important changes where YouTube CEO NEAL MOHAN puts the platform’s plans for 2025.
In a new blog post, Mohan revealed how important YouTube’s TV app had been in a streaming landscape where most YouTube use in the US is through smart TVs rather than over PC and mobile. The company is looking to take advantage of the screen-centered attention by rolling some new interactivity and commentary features for both creators and viewers.
The first new feature is corrected around “Another Screen Experience” that allows you to “use your phone to interact with the video you watch on TV – for example, to leave a comment or make a purchase”.
While it may defeat the point of watching YouTube on the big screen for some (the ability to not Be on your phone), the change also talks to how multiple-screen households often work, how many of us roll at the same time as watching TV series and videos.
Netflix is regularly accused of having asked creators to make ‘other screen’ content that can be easily followed, even if a user divides their attention between devices and this kind of low -level interactivity can help YouTube catch both sides of this attention division .
The second feature is called ‘Watch With’ and is more about creators than viewers. Mohan says this “allows creators to give live comments and real-time reactions at stake and events” that are based on some samples around this feature during last year’s NFL coverage.
What is the problem?
2025 marks YouTube’s 20 -year birthday, and the incredible journey it is made of zoo videos for a massive video distribution empire.
The blog post notes how much has changed in that time, including the current dominance of smart TVs for YouTube use, as well as its place as a leading source of podcasts in the United States.
It also runs through the growing occurrence of AI tools on the platform, whether to create video background or even watch videos for you.
Whether you think YouTube is, as Mohan says, “Culture’s Episent” – especially as YouTube in rising events for the game -loop child educational videos. Last year, CNBC reported that YouTube was 10% of all viewing time on television, ahead of Netflix at 7.6%.
And even though I try not to hold more screens in my eyeline at once, YouTube might just make a good cause for it.
