- YouTube allows users to disable video recommendation pop-ups after many years of complaints
- Despite this much sought -after change, you need to activate it every time you watch a new video
- The platform also removes the Hover-to-Subscribe button from Channel Watermarks
One of YouTube’s most complained features is the pop-ups of the video recommendation, which appears at the end of each video that users find obstructive in the last moments of a piece of content-but a solution is finally on the way.
YouTube has announced that it is introducing a new hiding button for users to free their screens of the overlooking pop-ups. It will be located in the upper right corner when an end screen appears so you can end the video you are watching without having recommendations and other links that are forced to you. You can also bring them back by pressing the ‘Show’ button.
Although this change will solve a major problem for many users, there is a slight catch. When you press the Hide button, it only removes pop-ups for the video you are currently watching, which means you will need to activate it every time you watch a new video. It is apparently rolling out all over the world now and is already available to some viewers.
YouTube has introduced this change following user complaints of the distracting nature of video recommendation pop-ups. The reason it has taken YouTube so long to listen could be down to the company’s concern about influencing the creator’s performance numbers.
Before YouTube rolled out of the concealment, YouTube conducted its own experiment, which showed that giving users the opportunity to hide pop-ups had little influence on commitment, and found a less than 1.5% decrease in the view from the final screen click-in according to YouTube’s social message.
Next to getting rid of the end -screen video recommendations and links, YouTube also makes another minor fine -tuning to its desktop version.
YouTube gets rid of its hover-to-Subscribe button
A feature that has never seen much use is the subscription button that appears as you hover over a channel’s watermark in the lower right corner of a video and YouTube removes this feature from its desktop version.
YouTube has made this decision after finding out that less than 0.05% of all channel subscriptions come from the Hover-to-Subscribe feature, and it also made its desktop interface more messy.
The company has reassured with creators that they still have the opportunity to add pop-ups, watermarks and other branding to their content if they want to. The main purpose of these changes is simply to ensure that users are not forced to see things they do not especially want to engage in, which makes sense to us.
