Justin Bieber pulled on some heart strings with revelation that his new brand Skylrk is built on “Love and Connection.”
The Baby Singer took to his Instagram account on Wednesday, September 3rd to share a reflection on his fashion brand whose footwear was sold out within 24 hours of its first drop.
“I would very much like to say @skylrk is the result of all our hard work and intentionality,” he began.
“But if I’m honest,” Bieber continued, “I think this company is just a reflection of my intimate relationships.”
“Where we seek to understand each other sensitive to what each other is going through,” he noted.
Bieber continued to share his motto behind his brand and added, “People love to separate working life and love life, I think there’s a life and it’s a love life.”
“This company is built by love, connection, honor and respect. Cultivation of intimate relationships,” noted the pop sensation.
“No benefit to an advantage,” he concluded.



