Ed Sheeran makes big career jump in the middle of album ‘Play’ Hype

Ed Sheeran launches fashion brand inspired by ‘play’

Ed Sheeran just launched a fashion collection inspired by his latest album, Game.

The 34-year-old pop star has created a capsule line in a joint venture with New York-based brand Kidsuper that includes t-shirts, hoodies, shorts and hats.

He admitted that he enjoyed working with the founder of the brand, Colm Dillane and while talking to Wwd, Ed explained, “I have loved working with Colm on this capsule collection.”

“When we first began Game is about, ”the star mentioned further.

Ed continued, “I love the spirit of the pieces we have designed; it’s all fun, and Colm has helped bring joy and freedom of freedom to life.”

“We’ve had fun creating the pieces and this is a first one for me, so I’m really glad I got it with Kidsuper,” that Form of you Hitmaker also mentioned.

The collection was launched at the brand’s studios in NYC Thursday prior to the release of EDS album, Play, released the next day.

This is coming after Perfect Crononer clarified to his fans and supporters that he is not permanently moving to the United States.

In a post on Instagram, Ed explained: “The way easier to clean up here, so here I am putting a record just because there is Deffo a narrative press trying to push for people to move out of the UK for some reason.

“I’m not moving, I’m going on tour with my family and moving to the continent I’m touring, won’t commute from London to San Diego Obvz,” he wrote.

“This is also not a fiscal thing, it’s the US not UAE. I always pay tax in the UK because that’s where I live. Play Friday go and listen to it x,” concluded Ed Sheeran.

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