- 100% of the leaders now considering the location of data due to sovereignty risks
- Many people consider multicloud models and sovereign data centers
- Balancing of public cloud with superb storage is the way forward
New research from pure storage has revealed data sovereignty is now much more than a technical problem – it is a critical business and geopolitical risk.
The company’s study found that 100% of business leaders are now considering the location of data due to sovereignty risks, with 92% agreeing that geopolitical shifts increase exposure.
Nearly four out of five (78%) also notes that they have already started including sovereignty within their strategies, including multicloud models, sovereign data centers and government clauses.
Data sovereignty is a critical business risk
The report accused the AI race of an increased focus on data sovereignty, with many nations now building sovereign cloud to ensure data security. Regulatory changes across markets and ongoing geopolitical tensions have also led companies to rethink their strategies.
Pure Storage notes how reputation damage could come from inadequate sovereignty planning, with loss of customer confidence emerging as the ultimate consequence of passivity. Income losses, regulatory sanctions and irreparable damage to the confidence of stakeholders were also noticed.
The report’s recommendation is that companies explore hybrid strategies, keep critical workloads sovereign and use public cloud for the rest, which creates a strong balance between performance and affordable prices.
“A balanced strategy optimizes reducing the risk while maintaining the speed of innovation and organizational resilience,” said Pure Storage International CTO Alex McMullan.
“This requires a proactive and a thought -provoking process that analyzes the risk landscape to identify which services and data sets are most critical and sensitive, place these workloads in sovereign environments while exploiting the public cloud for less crucial functions,” the report explains.
Further strategic risk assessment and proactive preparation for legislative development, the company says the company will help ensure that companies can gain a competitive advantage that goes on.
