- Smart camera standards launched at Beijing Surveillance Summit with industry -inclusive collaboration
- JD.COM investing 1.37 million dollars over three years to support compliance with adoption
- New rules set performance, security and labeling requirements for household cameras
Some of China’s largest surveillance companies recently launched a smart camera riti with the aim of establishing clearer benchmarks for quality and tight standards throughout the industry.
The initiative, roughly translated as “real pixels, no false claims”, was presented on 2025 JD.com 3C Digital Surveillance and Security Industry Summit.
Ithome Report participants in the event included Xiaomi, HikVision, Haier, Ezviz, Dahua, Skyworth and others.
Driving adoption
China Video Industry Association and JD.com jointly revealed new technical specifications for household and consumer class smart cameras.
This standard covers, among other things, measurable criteria for resolution, signal-to-noise, color rendering, information security requirements, smart tracking and voice functions.
The group wants consistent test methods everywhere to ensure that products that are sold deliver what they claim.
The new initiative hopes to crack down on the growing problem of cameras marketed and sold with fake specifications, a question that has long been a problem in China.
The companies behind the “True Pixels, No False Claims” campaign want to increase confidence among buyers as well as add greater accountability throughout the industry.
The collaboration shows that the interest camera manufacturers and suppliers have shaped the next step in the monitoring sector in China, which has become central to both consumer safety products and the wider CCTV infrastructure.
JD.com announced that it would commit over 10 million yuan (about $ 1.37 million) in the next three years to support the adoption of the new standards.
The funds go to build attention, encourage (not enforce) compliance and offer promotional support to the products that successfully meet the new criteria.
The framework is not just about consumer protection, but also about making things more fair to producers.
By backing up technical claims against a recognized benchmark, the standard could cut confusion while helping the products that pull the line to better stand out in an increasingly crowded market.
Companies in China are expected to start adopting the new rules in their product lines and marketing strategies very soon.
