Korangi Association of Trade and Industry (Kati) has partnered with Hoora Pharma to take on a large-scale wooden plantation campaign over Pakistan. According to this agreement, both organizations aim to plant 100,000 trees to strengthen environmental resilience and promote a greener future.
The formal commitment was sealed via a memorandum of understanding (MOU) signed by Junaid Naqi Allahwala, President of Kati, and Abdul Rasheed Chohan, president and CEO of Hoora Pharma. Through this partnership, they aim to combine their efforts to promote climate measures and business responsibility.
Allahwala emphasized during the signing event that Kati considers this initiative as part of its ongoing social responsibility. He noted that industrial and commercial bodies have a role to play beyond their core companies, such as supporting organic restoration and sustainable development. According to him, this venture demonstrates how the private sector can actively contribute to Pakistan’s environmental goals.
Abdul Rasheed Chohan confirmed his company’s decision to support sustainability and said it is more than a symbolic act to plant 100,000 trees. He argued that such a campaign has the potential to improve air quality, restore ecological balance and encourage other organizations to adopt similar green projects. He framed the drive as an opportunity for collective influence: not only beneficial to nature, but also as a model for socially conscious industrial practice.
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This joint initiative emphasizes the notion that addressing climate change requires overall efforts. By mobilizing resources and expertise from both industry associations and pharmaceutical companies, Kati and Hoora Pharma aim to push for the replanting and restoration of habitat. They hope that this program not only provides environmental yields such as carbon absorption, soil protection and biodiversity support, but also serves as a catalyst, which inspires additional partnerships in public and private spheres.
In June this year, Punjab Chief Minister Maryam Nawaz Sharif said in a statement that the provincial budget reflected her government’s environmentally friendly vision, with landmarks launched under the Punjab Green program to combat climate change and promote sustainable development.
She added that 1,375 million trees were planted on 3,790 hectares of forest hole under the cm Agroforestry initiative.
Chief Minister Maryam Nawaz highlighted, “Large-scale wooden plantation and environmental projects are launched under the Punjab Green program.”
She said the scope of the green Pakistan program had been expanded and plantation of 466,463 million trees of 251,000 hectares was pursued.
She added, “Plantation of five million trees in rows of 10,223 miles in the channel area of Punjab has begun.”
She emphasized, “Provision of world-class facilities for promoting eco-tourism in Lal Suhanra National Park and Salt Range is secured.”
Chief Minister Maryam Nawaz said: “A wireless network, digital cameras, GPS devices and CCTV cameras are delivered to eco-tourism.” She added, “Construction of an environmentally friendly certified building with several floors has begun to establish a protected natural area where modern facilities have been provided to the staff.”
She also announced a shielding program for disaster prevention in the mountains of Murree and Kahuta with the recruitment of 600 fire guards, delivery of fire trucks and herbal towers.
Read more: Spring plantation in progress in 300 locations
The main minister said, “Restoration of forest traces and construction of tanks for Springwater is also part of the project.” She added that a GIS-based protection system had been introduced to the immediate detection of fire and intervention with drone and satellite technology.
Main Minister Maryam Nawaz said “A digital communication cell has been established, established modern monitoring equipment and additional staff for monitoring and evaluation wing for the forest department.”
She added, “Digital Wood Census in Rows and a GIS-Based Study has started in Punjab.”
The main minister said: “Modern machines have been purchased for forestry. The process of plantation and forestry operations has been accelerated.”
She pointed out, “Creating 104 Forest Command and Control Centers for 24-hour monitoring throughout the province significantly increases the capacity for forest protection.”
Meanwhile, the Asian Development Bank (ADB) and the Punjab government agree on the financial cooperation for the establishment of an environmental protection observatory, the use of modern agricultural machinery and the launch of an advanced public transport system.
