Cruttrade, a new marketplace built on Avalanche Blockchain, has launched with more than $ 60 million worth of tokenized fine wine, marking what it calls the world’s largest live pool of luxury assets on the chain.
The platform brings over 200,000 bottles from 250 manufacturers – most of whom are verified in Burgundy – to collectors who can now trade ownership immediately while the bottles remain safely stored.
The secondary $ 9 billion wine market has long struggled with high fees, slow trades and destruction from poor storage. Cruttrade addresses these problems by keeping bottles in professional storage and transferring ownership digitally. Each bottle is verified by RFID and recorded on-chain, providing a permanent, transparent list of origin.
Collectors can trade with fine wine as easily as digital assets, while producers remain connected to their bottles and protected from defects. “We built Cruttrade to do one thing well: protect the wine in every bottle,” said CEO Devon Ferreira.
The platform’s debut partnership with crurated gives the immediate scale. Crurated has already tokenized more than $ 60 million in wine, allowing Cruttrade to bypass the early liquidity challenges that limit many real asset projects.
Built on Avalanche, which is known for its speed and low fees, Cruttrade aims to make fine wine more accessible while maintaining authenticity. The company plans to expand its service to bound stores globally and to restaurants where eateries could order rare wines directly from digital menus.
By mixing blockchain verification with traditional basement discipline, Cruttrade collectors offer a faster, safer way of shopping bottles that might otherwise sit untouched.
