- A new study suggests GTA 6 will generate more money with a price of $ 70 than a $ 100
- Analysts say: “A price point of $ 100 would actually leave money on the table”
- A price tag over $ 70 “would result in less revenue than the lost revenue from those who do not buy GTA 6“
Analysts have rejected the notion of Grand Theft Auto 6 To be price for $ 100 and imply that the game would generate more money with a price of $ 70.
It is, according to a new study from Midia Research (via IGN), which suggests that increasing the price of the highly expected game to $ 100 would discourage people from buying it and “leaving money on the table” to Rockstar.
“Our research suggests that GTA 6 Will generate more revenue for a standard $ 69.99 price point than the much -discussed $ 100, “said Perry Gresham, co -author of the report and data director at Midia Research.” A price point of $ 100 would actually leave money on the table. “
The study also suggests that increase the game over $ 70, which would be an “optimal” price would result in less revenue than the lost revenue from those who do not buy GTA 6.
“Our research shows that 59% of consumers have some interest in buying GTA 6that highlights the enormous appeal and the commercial potential of the game, “said co -author and midia game analyst, Brandon Sutton.
“This notoriousness does too GTA 6 The perfect test case to understand consumers’ expectations about price games prices. Our findings should serve as a caution for game developers who want to raise game prices in the future. “
In the study’s most important findings that recorded studies are the result of over 2,000 US consumers, it was reported that 60% of people expressed interest in GTA 6 said they would ‘determine’ or ‘probably’ buy the game for $ 69.99, while 35% of consumers expressed interest in GTA 6 Would ‘determined’ or ‘probably’ buy the game for $ 99.99.
It was also decided that only 16% of consumers would buy the game for $ 149.99 compared to 79% expressed interest in Gta 6, Who said they would ‘determine’ or ‘probably’ buy the game for $ 49.99.
Rockstar is likely to reveal the game’s price tag, the closer we get launch, which is scheduled for May 26, 2026. GTA 6 is confirmed for PlayStation 5, Xbox Series X and Xbox Series S, but the game does not come to PC at the launch.
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