- Arattais explosive growth shows India’s growing confidence in homework digital innovation
- The app’s Android TV version gives users flexibility that WhatsApp is still missing
- Arattai’s lightweight design makes it perfect for users with limited connection
Arattai Messenger has quickly become one of the most downloaded apps in the world and crosses the 5 million brand within days of launch.
The Insant Messanger -App, developed in India as part of Zoho’s new Messaging platform, reflects both an increase in local pride and growing interest in alternatives to established communication platforms such as WhatsApp, Telegram and Messenger.
Arattai has already surpassed popular apps such as Telegram, Messenger and Snapchat, each of which has about 2 million downloads on the global chart for October 2025.
An ambitious homework challenge
While Aratti’s download numbers look impressive, however, there are still questions about its long -term sustainability and its approach to privacy protection.
Arattai, meaning “chat” in Tamil, is designed to offer an inclusive experience for users across all types of device, especially those with low-end smartphones and unstable internet connections.
According to Zoho founder Sridhar Vembu, the goal is to build a light communication tool available even in areas where high-speed connection is still limited.
The app includes default message features such as text, call and file sharing along with an Android TV version, a feature that WhatsApp has not yet introduced.
These capabilities have placed Arattai as both a general communication tool and a potential company message solution for smaller organizations seeking reliability without heavy data use.
Part of Arattai’s appeal lies in its effectiveness. The app has been optimized for low bandwidth environments, ensuring messages and calls even under weak connection.
This design selection has made it popular on rural and semi-turban markets where internet quality remains inconsistent.
By minimizing resource demand, Zoho has opened access to digital communication for users who may otherwise be excluded from platforms that require faster speeds or higher end devices.
This focus on accessibility gives Arattai an advantage in markets where data on affordable prices and unit capacity still limits technology uptake.
Despite his progress, Arattai is facing criticism for lack of full end-to-end encryption in text chats.
While the app offers encrypted voice and video calls, it does not yet give complete encrypted messages to standard conversations.
Instead, Zoho depends on localized data storage and promises that user data will not be shared externally.
Security experts claim that this lacks modern privacy expectations, as server -based encryption still provides potential access to message data from providers or external attackers.
For a platform aimed at competing with WhatsApp, it is not optional to achieve full end-to-end security; It is important for credibility in a privately conscious digital world.
Via Storyboard 18 and Fe Tech bytes
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