- Original Saints Row design director Chris Stockman believes GTA 6 should have a $100 price tag
- Stockman says Rockstar Games is the only studio “that can get away with it”
- He adds that the “scope and scale” of the game’s development “deserves that award”
As the cost of Grand Theft Auto 6 continues to be hotly debated, the original Saints Row design director Chris Stockman believes the game should be priced at $100.
In an interview with Esports Insider, the creator of the first Saints Row game was asked what he thought of the idea of GTA 6 is the first game priced at $100 considering Rockstar Games’ rumored $2 billion budget.
Stockman thinks the game is “going to do amazingly well” regardless, but thinks Rockstar is the only studio that could get away with pricing their game at $100.
“They’re the only ones who can get away with it,” Stockman said. “I don’t think it’s a rising tide that floats all boats. I think there would be a huge amount of pushback if everyone switched to $100. Not all games are created equal. I think GTA is the only one who can get away with it and I hope they do. I really hope it’s $100. I think it deserves to be $100.
He added: “The scope and scale of this production deserves that award, but not everything is treated equally. It would be a disaster if everyone tried to match them.”
While many, including Stockmann, believe Rockstar could pull it off, a new study from MIDiA Research was recently released that suggested increasing the price of the highly anticipated game to $100 would deter people from buying it and “leave money on the table” for Rockstar.
Instead, it was suggested to price the game at $70 to generate more for the company.
“Our research suggests that GTA 6 will generate more revenue at a standard price of $69.99 than the much-discussed $100,” said Perry Gresham, co-author of the report and Head of Data at MIDiA Research. “A $100 price point would actually leave money on the table.”
GTA 6 is scheduled for a May 26, 2026 launch for PlayStation 5, Xbox Series X, and Xbox Series S, but the game will not be coming to PC at launch.
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