Beast Holdings, the business entity linked to YouTube personality Jimmy ‘MrBeast’ Donaldson, has filed a US trademark application for “MrBeast Financial,” with language suggesting a possible push into crypto.
The application includes services such as cryptocurrency payment processing, crypto exchange and trading through decentralized exchanges (DEXs).
The documentation also mentions downloadable software and software-as-a-service (SaaS) tools for managing financial services, including crypto-related functionality.
While MrBeast, the richest YouTuber, is best known for viral stunts and philanthropic giveaways, the filing hints at more ambitious ventures in fintech and Web3.
If developed, the “MrBeast Financial” platform could act as a crypto-on-ramp targeting the creator’s massive audience. On social media, users are speculating that MrBeast could be planning a cryptocurrency exchange or crypto-linked neobank.
The application is still in its early stages and has not yet been assigned an examiner. It is important to point out that trademark registrations do not guarantee product launches.
Still, given his massive following, such a move could bring crypto into the millions.
