- Apple Mac sales are soaring, while frustrated Windows users seek alternatives
- Many PCs cannot run Windows 11 due to lack of TPM 2.0 capability
- Apple’s integrated hardware and software approach appeals to longtime Windows users
New reports have claimed that Windows 10’s recent end of life in October 2025 has driven a noticeable migration from Microsoft PCs to Apple’s Mac range.
Figures from Counterpoint Research claim that global PC shipments rose 8.1% in the third quarter of 2025, and Apple’s Mac shipments rose 14.9% year-on-year.
For users accustomed to reliability, Apple’s platform now feels like a safer long-term investment, as the company’s unified design philosophy, combined with its M-series chips, has blurred the line between consumer laptops and the best mini PC models for home or office use.
Apple benefits from Microsoft’s decision
Many users who once relied on Windows laptops are now turning to macOS instead of upgrading to Windows 11.
This shift is largely due to hardware limitations; some older systems that work well cannot install Windows 11 because they lack a TPM 2.0 chip.
Instead of investing in new Windows hardware, many users find Apple’s integrated hardware-software ecosystem more appealing, even if it means learning a different operating system.
Lenovo remained the top vendor, but Apple’s growth is notable because it shows users aren’t just upgrading; they change platforms.
Brands like HP and Asus also rose modestly, but Dell’s shipments fell slightly.
Apple’s consistent rise suggests that Microsoft’s decision to pull out of Windows 10 may have inadvertently strengthened its biggest competitor.
The timing of Apple’s recent MacBook updates, combined with its reputation for stability, appears to have given macOS an unexpected advantage at a critical time for PC buyers.
Many professionals who once depended on Windows are using MacBook Pro devices as their new mobile workstation, citing performance, battery life and system longevity.
Companies are also testing Mac adoption in mixed environments, reflecting a growing willingness to diversify beyond the Microsoft ecosystem.
The decision to switch from Windows to macOS depends largely on individual workflow needs—as for office users who rely on Microsoft software, the transition may require adjustments or subscriptions to cloud-based tools.
However, for creative professionals and business users seeking reliability, Apple’s ecosystem offers fewer compatibility issues and more regular updates.
Although Windows 11 remains a capable business PC platform, the disruption caused by Windows 10’s retirement has opened the door for many to explore alternatives.
Whether this trend will be a permanent shift or a temporary response will depend on how well Microsoft regains user confidence in its next generation of PCs.
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