Yi He, the businesswoman who co-founded cryptocurrency exchange giant Binance with its former manager Changpeng Zhao, will be co-CEO of the company, Binance CEO Richard Teng announced on Tuesday at Binance Blockchain Week.
Yi He, who has held the position of head of marketing at Binance, has stayed out of the limelight until now. Unlike Zhou (commonly known as “CZ”), who often makes public appearances, Yi He chooses to operate quietly, focusing on strategic planning, branding and business expansion.
Born in 1988 in China, he is widely regarded as the strategy and innovation powerhouse that complements CZ’s leadership as Binance grew to become the largest crypto exchange on the planet.
Her co-chairman role will also complement the steady hand of Teng, a former regulator who has guided the firm through US enforcement actions and the ouster of CZ as CEO.
“Yi has been an integral part of the executive management team since the launch of Binance. Her innovative and user-focused approach has been instrumental in shaping the company’s vision, culture and bottom-up business strategy,” said Binance CEO Richard Teng. “This appointment is a natural progression and she will continue to guide the organization from strength to strength.”
“We remain dedicated to being the most trusted and regulated exchange in the world, and we always put our users first. Yi plays a critical role in growing our community and driving product innovation as we work to reach one billion users. Together, we are focused on building the Web3 infrastructure and promoting financial freedom and empowering people to participate in a more open and fair financial system,” Teng added.
“I am honored to build with Richard, who has decades of experience in regulated financial markets and was among the first to regulate crypto in its early days,” said Yi He. “Together, we bring diverse perspectives and are confident of leading the future of the industry at this crucial time as we responsibly expand our global presence and drive sustainable innovation with our users always at the center.”
