Binance founder Changpeng “CZ” Zhao announced a new BNB Chain prediction market this week in a post on X highlighting predict.fun, a platform built by a former Binance employee that allows user funds to earn returns while positions remain open.
The new market allows users to place bets while earning passive income from available funds.
The setup is consistent with the industry’s efforts to address a key inefficiency, traders having to lock up capital without earning anything while they wait for events to resolve.
Both Polymarket and Kalshi now layer rewards, treasury incentives or point systems on top of forecasts to keep users engaged and offset the opportunity cost of long-running markets.
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Predict.fun currently lists two markets with a combined volume of around $300,000.
The site claims to have over 12,000 users with almost 300,000 bets.
This difference in scale remains large. Polymarket has generated more than $3 billion in total trading volume, far exceeding Kalshi’s roughly $587 million. Smaller platforms like Limitless have cleared about $10.9 million, according to Polymarket Analytics.
The concentration reflects liquidity dynamics that favor established venues. New entrants often see activity spikes during reward promotions, but struggle to retain users when the incentives disappear.
However, Predict.fun draws on the support of BNB Chain, which leads all chains in the number of active wallets – users – and has seen active addresses almost double in the last year, according to onchain analytics, with Token Terminal calculating a 25% market share.
While this seems promising, BNB Chain has a significant gap in stablecoin issuance, limiting the available liquidity for Predict.fun.
For now, the more immediate test is whether Predict.fun can catch up to smaller competitors like Limitless and build steady volume, something BNB Chain’s large user base can help but not guarantee in a market where liquidity advantages are rapidly deteriorating.
