Kraken, the cryptocurrency exchange preparing to go public in the US early next year, has unveiled an invitation-only VIP program tailored for ultra-high-net-worth individuals, sophisticated traders and strategic capital allocators, the company said.
Crypto exchanges are looking to fill the gap when it comes to providing high-touch services to wealthy individuals, family offices and private clients. Most recently, Binance, the largest of the crypto trading platforms, introduced a “prestige” offer for customers with a net worth of as much as $10 million.
Kraken VIP includes “elevated customer service and exceptional experiences,” according to a press release. Each member is paired with a specialist VIP Relationship Manager, supported by 24/7 support, direct multi-channel access and early insight into Kraken’s full product ecosystem.
VIPs also gain access to Kraken subject matter experts spanning product, technical, liquidity, custody and infrastructure, providing insights to drive their trading experience, according to press release.
“Ultra High Net Worth clients don’t come to us for speed alone – they come to us because they expect a partner who matches their ambitions and understands what true scale looks like. Kraken VIP was built for them. It offers unprecedented access, influence and a high level of experience found nowhere else in the digital asset ecosystem,” said Arjun Sethi, Kraken CEO.
Kraken also offers its VIPs access to “extraordinary experiences” such as Formula 1, football, cultural events and intimate regional meetings that are not available to the general public.
Kraken VIP membership requires an average balance of $10 million on the platform or $80M in annual trading volume.
