Snoop Dogg has landed a unique new role ahead of next year’s Winter Olympics, and it’s one that celebrates his charm as much as his love of sport.
Seam BBC reports, The United States Olympic and Paralympic Committee (USOPC) announced that the 54-year-old rapper has been named an “honorary coach” for Team USA, a volunteer position focused on supporting American athletes behind the scenes.
The appointment follows Snoop Dogg’s memorable presence at the Paris Summer Games, where he became a fan favorite as a special correspondent for NBC’s Olympics coverage.
He even performed at the handover ceremony for the upcoming Los Angeles 2028 Olympics, further cementing his connection to the global sporting event.
This time, the hip-hop legend joins Team USA in a more official capacity.
As “Coach Snoop,” he will cheer on athletes and bring what the USOPC describes as his “signature humor and heart” to help motivate the team.
The organization’s executive director, Sarah Hirshland, praised Snoop’s energy, saying his enthusiasm for the Olympic and Paralympic movement is “contagious.”
Snoop explained his role with his usual relaxed confidence, sharing that for him it’s all about uplifting the real stars.
“Team USA athletes are the real stars — I’m just here to cheer, lift and maybe drop some wisdom from the sidelines,” he said.
He added that the team represents “talent, heart and drive” and if he can add any love or motivation, “that’s a win for me.”
A longtime sports enthusiast, Snoop has been involved in youth athletics for years.
In 2005, he founded the Snoop Youth Football League to give inner-city kids the opportunity to play American football in major stadiums across the country.
As the Winter Games head to Milan and Cortina, Italy, from February 6-22, fans can expect Snoop to bring his trademark positivity to Team USA, proving once again that his influence extends far beyond music.
