- StubHub’s new ChatGPT app allows users to find tickets to events in real time through a simple conversation
- You can search, refine and compare seats all within a chat
- The transaction is carried out on StubHub’s website
StubHub is the latest addition to the third-party apps available through ChatGPT. You can find seats for a concert, play or sport right inside ChatGPT, pulled from the many millions that are in StubHub’s warehouse. The lists are curated in real time, but appear as part of the conversation. You can see seat information, prices and dates.
Just enable StubHub in the Apps section of ChatGPT and hit connect. Then just start a conversation from the app page or by starting a prompt with “@StubHub.” Then just describe the kind of show you want to watch and any other elements you want it to consider, such as dates and the chatbot will show you what is available.
For example, I asked “@StubHub when are the Yankees playing at home next,” and saw a helpful calendar of dates, who they’re playing, and what tickets go to.
ChatGPT offered to further refine my choices by only playing weekend, award or games against specific teams. I picked the Marlins, but because the tickets were more expensive because it’s opening day, I told ChatGPT to “show me something cheaper,” and the AI kept the context of my request in mind and pulled up the nearly $100 cheaper Astros game later this summer.
You can also start with a very vague question. Ask “any good comedy shows in New York this week under $100?” and the StubHub app interprets your intent, analyzes the relevant listings, and returns some ideas that fit the bill. Once you know which tickets you want, you select your choice and are directed to the StubHub website to purchase them.
ChatGPT’s golden ticket
It is the one element that breaks the smooth progress of getting tickets. It is a bit jarring to have to switch to a new website and not make the purchase through ChatGPT. But as I found out, when you buy tickets, you’ve already made all the decisions by the time you get to the point where you’re sent to StubHub. It’s just a matter of submitting your payment.
StubHub is one of the first ticket companies to join ChatGPT in this way, but the appeal is obvious. You don’t have to mess around with filters and multiple tabs, just plain descriptions of what you want to see and what kind of seats you want. You replace the checkboxes and slider with a prompt or two.
I tried a few experiments comparing trying to get tickets from StubHub through ChatGPT versus just the website and every time ChatGPT was faster. The gap was greatest when I started with the most abstract “Find me something fun to do nearby this weekend,” and all but disappeared when I had a very specific show and seat choice in mind to buy.
StubHub is not alone among third-party ChatGPT apps that involve shopping, but it represents a large market that OpenAI would likely love to open up through ChatGPT. Personally, I can see it being very handy when tracking down more elusive seats without having to run a bunch of searches in different tabs.
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