- New content inspired by the fashion brand Coach is coming The Sims 4 in an official collaboration
- This includes virtual handbags and lots of clothes
- It’s all free and available today
The Sims 4 players get a slew of free new content today as part of the game’s latest collaboration.
As announced by the developer Maxis, the fashion brand Coach is on the way The Sims 4 in the form of nine new free items. This includes a range of clothing available in Create a Sim inspired by the brand’s real-life Soho sneakers, varsity jackets and skirts.
Some info: The Coach logo was not localized because it is a brand name. In another language they would still say “Coach”. We have Simlish swatches where the logo is more prominent. On top are duplicate swatches using Simlish. On the trunk, the color swatches show either English or Simlish.
— @ashaife.bsky.social (@ashaife.bsky.social.bsky.social) 2026-01-13T12:19:48.563Z
Although many of the clothes carry the ‘Coach’ logo in English, Simlish purists will be pleased to hear that alternative color options are available, replacing it with one in the fictional language.
Some interior items are also added, all based on the brand’s luxury bags. There’s the expensive Coach briefcase plus the smaller Coach Tabby and Brooklyn bags – all with a range of style options to choose from.
On top of this, the themed Carriage House household will be available in the in-game gallery, complete with a pre-made build called The Bag. The household has three members: roommates Jonie Bag, Brooke Lynne and Selena Zhiwei, who all represent the brand’s gear.
The collaboration launches today, with players encouraged to share their new look with ‘#CoachxTheSims’ on social media.
The Sims 4 is available now as a free-to-play title on PC, Xbox One and PlayStation 4. You can also play it on Xbox Series X, Xbox Series S and PlayStation 5 via backwards compatibility.
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