Dreame began life as a robot vacuum brand before going on to add other air-focused appliances like manual vacuums and hair dryers to its roster. It’s only been around since 2017/18, but in that time it’s established itself as a major player in these markets – featuring prominently in both my best cordless vacuums and best robotic vacuums.
So I was excited to see what Dreame would show off at CES 2026. I was expecting a new robot vacuum cleaner, maybe some innovative air purifiers. What I didn’t expect was for Dreame to announce its presence in literally every corner of the home. I’m not exaggerating – if you can think of a household appliance, Dreame now has one in its range.
Picture 1 of 10
The vision, according to the press release, is to evolve from “a stand-alone smart device brand to a comprehensive provider of connected lifestyles with an ecosystem that now covers home, garden, outdoor and on-the-go”. The slogan it goes with is “All dreams in one dream”, which makes no sense at all.
Too far, too soon?
I’ve tested a number of Dreame gadgets and have almost always been impressed, but I’m wary of this latest expansion. It all just seems too fast and too far-fetched to have been done with the necessary care and expertise. The difficulties I have had in obtaining information about the individual products I was most interested in have not reassured me further.
In the past, Dreame’s category expansions have made sense. There is crossover between the mechanics of a vacuum cleaner and a hair dryer, for example. I can see how a brand that knows its way around a robot vacuum can also make a great lawn.
But I struggle to see how these skills could translate into coffee machines or TVs – both very specific categories that require specialist knowledge and skills to excel in. The same goes for things like smartwatches and action cameras.
Of course, I haven’t tested any of the new gadgets yet – I’ve only seen them displayed and demoed, which isn’t a reliable way to judge any product. The proof will be in the test and I hope to be pleasantly surprised.
Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews and opinions in your feeds. Be sure to click the Follow button!
And of course you can too follow TechRadar on TikTok for news, reviews, video unboxings, and get regular updates from us on WhatsApp also.
