A mysterious singer is buzzing on social media, which many believe may be a phantom, as she has already amassed over three million monthly listeners on Spotify.
Soul singer Sienna Rose took the music scene by storm with her wet hits, leaving fans praising her ‘melodic’ and ‘captivating’ voice.
Sienna Rose, one of Spotify’s most listened to artists, has been revealed as nothing more than an AI-constructed persona, despite earning £2,000 a day from their streams.
But despite earning comparisons to UK chart topper Olivia Dean, it has now been revealed that Sienna’s voice, image and songs are all AI-generated, as reported by Daily Mail.
Spotify continued to host Sienna’s music without any disclaimer about her authenticity.
According to The sunshe is now believed to be the creation of the same person behind a popular AI reggae act called Babylon Burn, which boasts 756,000 listeners every month on Spotify.
Let’s find out what all the fuss is about Sienna Rose shall we?
Sienna dropped her six-track EP last September, titled Velvet embracefollowed by an eight-track project the very next month and a nine-track extended player in November called The shape of the pain.
Fans, despite doubts about authenticity, are buzzing with her captivating music.
Sienna continued her string of hit numbers by releasing a ten-track ‘debut album’ Honey on the moon in December.
The synopsis read: ‘Inspired by the analog texture of 1960s soul, yet rooted in today’s sound, Sienna’s music feels cinematic and deeply personal.
Every note she sings carries a sense of truth and beauty, making Sienna Rose not just a performer, but a storyteller of the heart.’
The publication also revealed the name behind this phantom on Spotify as Robert Lancaster, but did not mention further details.
Although Spotify confirmed Daily Mail that a wide range of acts use artificial intelligence to make music, which means that it can prove difficult to control its use and label their content.
How does Spotify handle AI artists?
The outlet further added while incorporating the version of Spotify: ‘AI is a rapidly changing shift for the entire music industry and it is not always possible to draw a simple line between ‘AI’ and ‘non-AI’ music.’
Spotify, the music streaming platform, clarified its position on AI-generated music content, stating: “Spotify is focused on the actions that protect harmful AI use cases, including removing spam and misleading content, strengthening enforcement against impersonation and unauthorized voice cloning, and supporting industry-standard AI disclosures in music credits.”
