- Sienna Rose has risen in popularity, but the rumors that she is AI-generated appear to be true
- The ‘singer’ has millions of Spotify streams and has three songs on Spotify’s Viral 50 playlist
- Deezer has provided a statement saying that despite her streaming success, Sienna Rose’s music is completely AI-generated
AI-generated music is quite the topic of discussion at the moment, especially now that more users seem to be running into AI music in Spotify. One such artist who has managed to amass millions of streams has listeners convinced that she is purely AI.
Neo-soul ‘singer’ Sienna Rose has burst onto the scene, earning herself a staggering 3.6 million monthly Spotify listeners and three spots in Spotify’s Viral Top 50. Despite this booming success, I hate to break it to you, it’s likely she’s not real at all.
There are many reasons why people believe that her music and persona are a product of AI, but music streaming service Deezer has put that in black and white by marking all of her content as AI-generated content. We reached out to Deezer for comment, who stated the following:
“We can confirm that the majority of Sienna Rose’s albums on Deezer have been detected and clearly labeled as AI-generated using our AI detection tool. As AI music becomes more widespread, we believe it is vitally important to be transparent to listeners and fair to artists, which is why Deezer is removing all fully AI-generated tracks from algorithmic playlists and user-informed decisions.”
Usually it’s pretty easy to spot which music is AI-generated on streaming services – release dates and album art are often big clues – but Sienna Rose is an interesting case. At first glance, her music sounds, well, convincing, and has managed to fool high-profile celebrities, including Selena Gomez, who used one of Rose’s songs on a post that was later removed.
You can’t ignore the signs
Beyond Deezer’s AI music labels, there’s so much more to Rose’s musical persona that just screams “AI,” her sound being a big indicator that she’s taken over from the likes of Alicia Keys, Norah Jones, and even Olivia Dean.
In addition to the influx of music she has released (she released over 45 songs between September 28 and December 5, according to the BBC), listeners have been quick to flag the ‘generic’ sound of her songs, reporting bland lyrical choices, inconsistent beats and a ‘narrative hiss’ in a number of her songs, which is found within all mainstream AI-generated music.
Then there is her lack of social media presence. When it comes to AI artists, another clue is social media, where Rose is largely absent, but recent videos have emerged from accounts claiming to be her — like the TikTok video below, which currently has 2.3 million views.
Looks relatively normal right? But there are a few things that just don’t add up.
What I can’t get past is the number of followers (3,867 on TikTok at the time of writing), because if you were an artist who surpassed popular artists like Djo, A$AP Rocky and PinkPantheress on the Spotify charts, you’d surely accumulate a rapidly growing online following. Sounds like someone is being very careful.
But there’s a video (see below) on the Sienna Rose Instagram account that is the icing on the cake for the theory that her entire existence is AI-generated. The video, which depicts Rose appearing on a podcast that happens to have no name, social tags, and an unrecognizable host with vacant expressions and wandering eyes.
The theories pointed in two different directions. Some believed that Rose was a legitimate person simply using AI to create music, but several people were convinced that her entire existence was an AI product in itself. After listening to her music and watching the videos I could find of her, I’m siding with the latter, and now we have Deezer’s confirmation that sets it in stone.
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