South Korean tech giant Samsung is all set to debut its Galaxy S26 series at a Galaxy Unpacked event scheduled for February 25, 2026.
The new Galaxy S lineup includes three variants, namely the Galaxy S26 Ultra, the Galaxy S26+ and the standard Galaxy S26, with the Ultra model at the forefront with the highest specifications, thereby falling into the premium smartphone segment.
Previous leaks hinted at the inclusion of a Galaxy S26 Pro and S26 Edge, but weak demand for the S25 Edge and competitive pricing from Apple’s iPhone 17 appear to have prompted Samsung to keep its traditional S-series trio.
A few other earlier rumors from a Finnish retailer revealed significant upgrades in the Galaxy S26 lineup, including:
- Upgrading base stock: Entry-level Galaxy S26 and S26+ start at 256GB of storage, with an option for 512GB.
- Color options: Expected in black, white, sky blue and cobalt violet, with additional colors available online.
- Galaxy S26 Ultra features: AMOLED display with high refresh rate, advanced multi-lens camera system, flagship Snapdragon or Exynos chipset, long-lasting battery and premium design.
Pre-orders for the Galaxy S26 models could begin on February 26, 2026 immediately after the launch.
The Galaxy maker typically supplements pre-orders with incentives such as boosted trade-in values, exclusive color options and free subscriptions to services like Google AI Pro.
Last but not least, the Galaxy S26 series strengthens Samsung’s position in several segments, attracting both premium buyers and those looking for high-storage options in the mid-range.
