- Nobody’s CEO has said there won’t be a Phone 4 this year
- This is apparently to ensure that the next flagship feels like a significant upgrade
- However, there will be a Nothing Phone 4a
Following on from his refreshingly honest claim that phones – including Nothing’s own devices – will get more expensive this year, the company’s CEO is back with more potentially bad news.
In a video on the company’s YouTube channel, Nothing CEO Carl Pei has stated that the company will not release the Nothing Phone 4 this year – so in other words, there will not be a new flagship model in 2026.
Pei explained that “we’re not just going to sell a flagship phone every year just for the sake of it,” adding that “we want every upgrade to feel significant.”
It’s a refreshing attitude, albeit one that might leave some Nothing fans disappointed. But the annual upgrade cycle we see across most of the smartphone industry doesn’t always lead to interesting new devices each year – often the upgrades are little more than a marginal spec bump.
So by having less frequent upgrades on a less predictable schedule, nothing could make the flagships it releases more exciting.
Look at
Of course, if you wanted to be cynical, you could suggest that the company might have run out of ideas – which can be a problem, especially when it’s always aiming for its products to stand out. And maybe the rising RAM prices are also a factor as they can make a Phone 4 prohibitively expensive.
A different approach
But this is only speculation and it is believable that Pei’s explanation is the main reason why there is no flagship this year. After all, as Pei pointed out “just because the rest of the industry does things a certain way doesn’t mean we’re going to do it the same way, if that was the case why did we start this business to begin with?”
And there are some new products coming this year, including the Nothing Phone 4a series, which Pei claims will be a “complete evolution” of the Nothing Phone 3a series, complete with upgrades to cameras, display, materials, design and performance, bringing these phones closer to being flagships than ever before.
That said, these phones still won’t match the Nothing Phone 3, which will remain the company’s flagship until at least next year.
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