- Amazon Creative Agent will handle your Amazon Ads campaigns for you, from start to finish
- Amazon sees the tool as giving SMBs access to the same tools as larger businesses
- Creative Agent is available in the UK, France, Germany, Spain and the US
Amazon’s latest AI agent, housed in Creative Studio, has been launched to help businesses create ads with national language prompts.
The company explained that the new Creative Agent offering covers the entire ad creation process, which includes image and video generation, voiceovers and music, storyboarding and ad delivery.
In addition to that, it also includes the initial product and audience research, which serves to give Creative Agent more context.
Amazon Creative Agent will handle ads for you
The fact that the AI agent comes from one of the world’s largest e-commerce platforms is also significant, with Amazon explaining that the Creative Agent is powered by its “comprehensive retail insights”, “customer purchase signals” and other information from the advertising company’s data.
But the biggest advantage is probably the huge cost-saving power – while traditional ad development can take weeks and cost thousands, Creative Agent produced finished results in hours at no extra cost.
“This is about more than speed – it’s about giving every advertiser and every agency access to the kind of high-quality strategic creative support that once only big brands could afford,” wrote Amazon Ads UK MD Phil Christer. “We’re breaking down barriers of cost and time,” he added.
On the technical side, Creative Agent is hosted on AWS (unsurprisingly) and uses foundation models available on Amazon Bedrock, including Amazon Nova and Anthropic Claude.
Amazon explained that users can edit, iterate and refine storyboards as they go, so they’re not stuck with the computer-generated output.
Generated ads can then be used across Amazon Ads, including Amazon DSP, Streaming TV, Sponsored Brands and Sponsored Display.
The tool is now available to advertisers across the UK, France, Germany and Spain after launching earlier in November for US advertisers.
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