- Ubisoft has appointed Martin Schelling, Jean Guesdon and François de Billy as Assassin’s Creed franchise leads
- All three have had plenty of experience with Assassin’s Creed franchise
- The trio will lead the series under the newly established Tencent-backed subsidiary Vantage Studios
Ubisoft has appointed three experienced Assassin’s Creed developers to lead the franchise at the company’s newly formed Tencent-funded subsidiary Vantage Studios.
In a new blog post, Ubisoft announced that Martin Schelling, Jean Guesdon and François de Billy will be at the helm of the series and “play a critical role in driving the series Assassin’s Creed the brand’s long-term vision, creative ambition and continued growth.”
Schelling, who has been appointed manager of Assassin’s Creed brand, and will be “responsible for the overall strategy and long-term vision of the brand”, most recently served as Ubisoft’s head of production and previously spent 17 years overseeing multiple Assassin’s Creed play in various production roles. This included Assassin’s Creed Revelations, Black Flag, Origin, and Valhalla.
Guesdon will be head of content for the brand and will be responsible for leading the overall direction of the franchise, supporting individual games and guiding “the future of Assassin’s Creed while staying true to its core DNA.”
He previously served as designer, with credits tracing back to the original Assassin’s Creed game in 2007, but is best known for being the creative director of Origin and Black Flag.
Finally, François de Billy will be the brand’s head of manufacturing expertise and will “strengthen manufacturing practices and execution across the brand.”
Like Schelling and Guesdon, François de Billy is also a veteran developer and has served as production director at Valhalla and Origin He is also recognized internally for his ability to “optimize processes and remove friction across complex manufacturing workflows.”
“Martin, Jean and François have collaborated closely on several flagships Assassin’s Creed games over the years, across creative, production and brand strategy,” Ubisoft said.
“Over the next few weeks they will transition from their current roles to formally join Assassin’s Creed management team together with Andrée-Anne Boisvert, producer for Assassin’s Creed‘s cross-brand initiatives and head of technology excellence, and Lionel Hiller, VP brand and go-to-market strategy, where they are set to steer the brand’s ambitious new chapter.”
Currently, Ubisoft is developing Assassin’s Creed Hexand Assassin’s Creed Jadethe franchise’s first open-world Assassin’s Creed built for iOS and Android.
Rumors have also been piling up lately about one Assassin’s Creed Black Flag replay called Resynchronized. The leak comes amid reports that a four-player co-op game was originally developed as one Assassin’s Creed Shadows multiplayer downloadable content (DLC) was canceled due to Ubisoft’s major restructuring effort.
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