- You can now tailor Alexa’s personality to suit your personal preferences
- Three different styles are available: Brief, Chill and Sweet
- You can easily switch between them to suit your mood
Amazon has announced that Alexa+ can now change how it speaks to you, with three new customizable styles that let you dial its tone up or down depending on your mood.
Alexa+ now has three different personality styles: Brief, Chill and Sweet.
So whether you want quick, no-nonsense responses, a more relaxed conversational atmosphere or something warmer and more encouraging, Alexa has you covered. Of course, none of this changes what Alexa actually does—it simply changes how it communicates with you.
Short
Amazon has provided examples of how the new personality styles respond to the question: “Alexa, how are you?”
Maps, as you would expect, gives you the shortest and most direct answer. If you want no-nonsense efficiency without small talk, this is the style for you.
Brief’s response to “Alexa, how are you?” is a minimal “operation effectively.”
Chill
If you’re looking for a relaxed, laid-back tone, Chill is the one to go for. This makes Alexa a laid-back companion with an airy, slightly philosophical edge.
In response to “Alexa, how’s it going?”, Chill replies, “Life is treating me well – all systems are Zen and the digital universe is spinning in harmony.”
Sweet
Sweet is your biggest cheerleader. If you’re looking for warmth, enthusiasm and encouragement, this upbeat style has your back. It celebrates your victories and transforms everyday moments with positivity.
In response to “Alexa, how are you?”, it replies, “Absolutely amazing! I’m radiating pure joy and ready to make your day incredibly awesome!”
Here comes the science
If you’re curious about what drives these new personalities, each one is built on a foundation of five interrelated dimensions: expressiveness, emotional openness, formality, directness, and humor.
The nuance lies in how these dimensions are combined. Brief leans into terse expressiveness, lower emotional openness, and minimal humor, while Sweet dials up warmth and enthusiasm for a more emotionally engaging response.
How to change personality
Switching Alexa+ personalities is straightforward. Just say “Alexa, change your personality style” to your Echo device, or choose one in the Alexa app by going to your device > Device settings > Alexa’s personality style and swiping through the options.
If you want to return to the default personality, you can do so at any time using the same method.
Alexa’s eight different voices still work with these styles, so you can change voice and personality independently. In the Alexa app, select your device from the Devices tab, tap Settings, then select Alexa’s voice under General.
Alexa’s new personality styles are available now to all Alexa+ customers.
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