Demi Moore has gone viral after debuting a dramatic new look at Milan Fashion Week, and the internet has plenty of thoughts about it.
The actress, 63, stepped out for Gucci’s FW26 Fashion Show at Palazzo delle Scintille on February 26, having swapped her signature long dark hair for a sleek blunt wet-look bob.
The transformation was striking enough to stop people in their tracks online, with fans and critics alike doing a double take on photos from the event.
The new hairstyle, dubbed “Demi-tris BoB” by the man behind it, celebrity hairstylist Dimitris Giannetos, who shared the look on Instagram, was paired with an all-leather ensemble put together by Moore’s longtime stylist Brad Goreski.
The full outfit, which Goreski filmed and posted before she left for the show, consisted of a tight black jacket, slim black pants, oversized dark shades, pointed black stilettos and a black handbag.
Each piece was by Gucci’s new creative director, Demna Gvasalia.
Moore also brought a very special plus-one: her chihuahua Pilaf, who she cradled in one arm while carrying her handbag in the other, and who later enjoyed what can be described as one of the best seats in the house, Moore’s lap, during the show itself.
The reaction online was mixed to say the least. Many fans were full of praise.
“Love the hair!” one Instagram user wrote, while another said the style looked “so fresh” after years of her longer look.
A few couldn’t help but refer to her latest film The substancewith a commentator cheekily asking “did you take the drug?”, a nod to her role in the body-horror satire about a woman desperate to hold on to her youth.
Over on Reddit, the response was more divided.
“This is quite shocking,” one user wrote.
Another kept it simple: “The only word I have for this is ‘serious’.”
One commenter compared her all-black leather look to “Trinity from The Matrix,” while another admitted, in perhaps the most relatable reaction of all, that without their contacts they had initially mistaken her for “the Michael Jackson of later years.”
