The Duchess of Sussex’s latest literary accessory disappeared from virtual shelves in less than 24 hours, marking the second time in a month that one of her bookmarks has sold out.
Under her lifestyle brand As Ever, Meghan introduced a new design stamped with the words “Hold that thought”, priced at £14.83, and fans did just that before clicking “buy”.
The sleek page holder arrived alongside curated bundles themed around slow afternoons and cozy evenings.
Although the standalone piece is gone for now, customers can still pick it up as part of gift sets ranging from £35.60 to £129.05.
The quick sell-out follows January’s debut design, which bore the handwritten phrase “fell asleep here” and was made in collaboration with a female-led workshop in the New Forest.
The first drop also disappeared quickly, but once the deliveries landed, not everyone was impressed.
Critics on social media wasted no time dissecting the product, with some questioning its quality after a video circulated that appeared to show it sliding off a page.
Devotees praised the British craftsmanship and snapped up the new release without hesitation, applauding the Duchess’s flair for turning a simple reading tool into a talking point.



