Microsoft has reportedly pulled the plug on their weird ‘This is an Xbox’ marketing push

• Microsoft’s ‘This is an Xbox’ marketing campaign has apparently been withdrawn
• The campaign website has been removed
• This comes after new Xbox management was installed last month

Microsoft has apparently withdrawn its strange ‘This is an Xbox’ marketing campaign following new leadership changes.

As first reported by Game Developer , the official Xbox Wire post about the marketing stunt has been removed, suggesting that Microsoft has decided to put it to bed.