Meghan Markle posted a photo on her lifestyle brand As Ever Instagram page on Sunday.
The simple image showed a polished brass doorknob with a cream mark hanging from it, delicately tied with ribbon.
The label bore the brand’s name, As Ever, while the caption read: “Always a warm welcome.”
The post quickly caught the attention of followers who began to wonder if the image hints at a new development for the brand.
Some online observers suggested the post could signal upcoming homewares, hospitality-inspired products, or even a physical space tied to the lifestyle venture.
Critics mocked the post, joking that the Duchess might be preparing to sell decorative door signs next.
As Ever enters a new phase after the end of the collaboration with Netflix, which previously supported the project along with Meghan’s lifestyle series With Love, Meghan.
The brand has since been exploring ways to expand independently, with reports suggesting international markets could be part of the next chapter.
Meanwhile, Meghan and Prince Harry are preparing for upcoming trips, including a planned trip to Australia, where the brand is said to be considering its first overseas move.
