It’s hard to find 32-inch TVs that support 4K resolution – it’s common in monitors, but not TVs – so I was pleased to see that German AV company Loewe (which recently started selling in the US as well as Europe) showed off a new small but premium range of TVs at ISE 2026.
Available in both 32- and 43-inch variants, the Vega series share a number of visual characteristics with Loewe’s higher-end Stellar TV line, with a similar stand and brushed aluminum-fronted soundbar array below the screen.
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Despite these concessions, the new range is far from entry-level, with the 32-inch option priced at £1,650, with the 43-inch model coming in at a similarly high £1,900.
While watching demo playback of a space scene, I was instantly impressed by the deep blacks delivered, while a distinct lack of flare from the super-bright light of spaceships traveling through the galaxy made me question whether it was really an LCD panel I was standing in front of.
Key to this surprising contrast performance is the Vega’s full-array direct LED backlighting – many TVs this size use – with an impressively dense grid of 390 local dimming zones on the 43-inch model (the 32-inch Vega, meanwhile, has more than a respectable 260 dimming zones).
While I wasn’t able to view high-framerate content during the demo, the LCD panel on the larger Vega supports 4K 120Hz, along with variable refresh rates from its two HDMI 2.1 ports, but the 32-incher only goes up to 60Hz at 4K, so it’s not quite as much of a gaming powerhouse.
Dolby Vision IQ HDR, which adapts based on ambient lighting, is supported along with HDR10 and HLG.
Behind a custom-designed aluminum speaker grill below the screen is an integrated Dolby Atmos soundbar with 60 watts of Class-D amplification, which also impressed me with noticeable separation and a surprising amount of low-end power.
While there’s the option to hook up your own sound system via HDMI eARC connection, the built-in system seems more than capable of casual viewing and a big plus for a TV aimed at rooms where space may be limited.
The Vega line runs on Loewe OS, which is a tweaked version of Hisense’s VIDAA platform, continuing Loewe’s move away from Samsung’s Tizen operating system. While in my experience VIDAA is a sleek and smart interface that offers access to all the main streaming services, its library of available apps beyond this often feels light compared to other storefronts, meaning you might be relying on a streaming box for more niche stuff.
There’s also Bluetooth, Apple AirPlay, Miracast, DLNA and Matter connectivity.
The high-quality panel technology means the set is noticeably thicker than your average small LCD TV, while the super stylish aluminum frame, smooth rotating table stand and overall heft underline its ‘Made in Germany’ luxury feel.
Aesthetically, my only personal gripe is one that I have with all current Loewe TVs – the brand mark that appears on the right side of the screen – a design mark that’s cool perhaps, but one that I find somewhat of a distraction from what’s happening on screen.
As mentioned, the new Vega line doesn’t have much premium competition when it comes to these kinds of screen sizes in the 4K resolution bracket, with Samsung’s Q8F QLED likely to be its main rival in the 32-inch category. But the South Korean brand’s efforts lack local cushioning, so Loewe has an advantage.
The competition rises somewhat when moving up to 43 inches, with Samsung’s QN90F Mini LED packing a faster refresh rate at 165Hz, while the stunning LG C5 OLED TV offers even better contrast thanks to its self-emitting panel.
Still, it’s nice to see Loewe offering another premium option at this kind of size – there are tons of quality-conscious people who don’t have the space or desire to get a bigger screen set.
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