- Nintendo Switch 2 production is reportedly being reduced
- Bloomberg sources say Nintendo has cut production by 33% due to weak holiday sales
- The company now aims to produce 4 million units this quarter instead of 6 million
Nintendo is reportedly cutting back on production of the Nintendo Switch 2 after disappointing sales during the holiday season.
According to Bloomberg, sources told the business that Nintendo has cut its production by 33% and is now aiming to produce 4 million Switch 2 units this quarter instead of the 6 million it originally planned.
Last month, Nintendo president Shuntaro Furukawa told shareholders that Switch 2 sales exceeded its expectations in Japan but were “slightly weaker” in the West by the end of 2025.
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“While our forecast global hardware and software sales volume remains unchanged, the breakdown by region and product is based on other assumptions from the revised forecast announced at the time of the announcement of our second quarter financial results,” Furukawa said at the time.
“In addition, as you understand, domestic hardware sales volume exceeded our expectations, while overseas sales were slightly weaker than our expectations.”
Bloomberg’s sources claim that although there has been commercial and critical success for the Switch 2 exclusive title Pokemon Pokopia – the game sold 2.2 million units globally in its first four days of release – Nintendo is waiting for other titles to have consistently strong sales to justify increased console production.
“This hardware shortage in its first year, in its big holiday season, is terrible news. Clearly, the software offering has been poor, at least until recently, with Pokémon shows some hope,” Amir Anvarzadeh, Japan equity strategist at Asymmetric Advisors, told Bloomberg.
Sources also claimed that the decision to cut production was due to slower demand and not the rising cost of RAM.
The Nintendo Switch 2 is the fastest-selling console of all time, but Christmas sales were down 35% compared to the original Switch during the same period back in 2017.
In the UK, Switch 2 sales in the last eight weeks of 2025 were down 16% compared to the original Switch console during the last eight weeks of its launch year, despite launching with Mario Kart World.
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