Elon Musk’s social media platform X has hired a new head of design with deep roots in crypto product development as the platform continues to expand into payments and financial services.
Benji Taylor said in Wednesday’s post that he now leads design for X under its ties to xAI and SpaceX.
Taylor founded Los Feliz Engineering, the team behind self-sustaining crypto wallet Family. Aave Labs, the development firm behind $42 billion decentralized lender Aave, bought the company in 2023, after which Taylor served as chief product officer until October 2025. Most recently, he was the chief design officer at Base, the Ethereum-based blockchain network built by crypto exchange Coinbase (COIN).
X product manager Nikita Bier said he had followed Taylor’s work for years and pushed to bring him forward, calling one of his previous products among the best designs he had seen.
The hire adds a designer with hands-on crypto experience at a time when X telegraphed its plans to roll out features to support payments and broader financial functions on the platform.
Earlier this month, Musk said X Money is set to launch in April, offering peer-to-peer transactions, bank deposits, a debit card and cashback rewards in more than 40 US states. It was also proposed to pay 6% return on balances.
However, there was no mention of blockchain or crypto element in X Money at that time.
