- Meta plans new Small Business-branded tools to help drive AI adoption
- It will go after the roughly 250 million SMBs that use its various platforms
- No products or roadmaps have been announced at this time
Mark Zuckerberg has launched the new Meta Small Business scheme designed to support entrepreneurs and small businesses using AI.
Sore Axios reporting, the new SMB-focused feature comes as no surprise, with Meta having long relied on small businesses across Facebook, Instagram and WhatsApp – so monetizing those customers further in the AI era was inevitable.
It is believed that around 250 million small businesses use Meta’s platforms globally, giving it a wide potential customer base.
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The scheme is about a push to reduce the barrier to entry both for AI tools and for business in general. The goal is to make it easier than ever to start and run a business, whether it’s a small-scale side hustle or a seed of an idea that has the potential to grow.
“In the era of AI, it should be easier than ever for people to build new businesses,” Zuckerberg reportedly wrote.
“We want to build the services that enable this. This is important to ensure that people broadly share in the wealth that superintelligence creates.”
While the exact roadmap remains unclear, it’s likely that Meta Small Business will include features such as automatic ad creation, AI-powered customer service for sprawling SMBs, social media and ad content generation, and data-driven AI analytics and insights to give business owners clues on how to scale.
While Meta’s other tech giants have been chasing high-revenue companies, Meta’s leaning on a larger number of lower-revenue SMBs could differentiate it in the short term and help make it a leader.
The focus on SMBs will allow Meta to push harder on an end-to-end suite that supports entrepreneurs throughout the journey, from creation and advertising to sales and customer interaction.
With reports circulating that the company may be cutting thousands of jobs, any upcoming announcements could also include the new Small Business roadmap, including the potential rehiring of affected staff under this new vision.
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