- The EU reckons it can assert trust and authenticity by removing AI-generated content
- The bloc is also drafting a code of conduct to protect citizens
- Blocking the AI entirely might not be the best move
The European Union is reportedly considering a ban on AI-generated images and videos – also known as deepfakes – in official communications.
According to new Political reporting, with geopolitical tensions rising, elections running their courses and further public announcements, it is believed that the focus would be to protect confidence in government messaging.
It is unclear whether the rule would ban AI-generated content impersonating official people or places, or whether it would apply to all images and videos in political communications.
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The EU is considering a ban on AI deepfakes
As it stands, policymakers and politicians are already voicing concerns about AI’s impact on democracy, with many worried fake content could undermine authentic news.
But a blanket ban might not be really effective. While a complete ban on deepfakes implies that all EU communications are legitimate, it does not rule out deepfakes appearing on third-party platforms (especially social media). An additional stamp of approval to verify the authenticity of any EU communication could also help on this front – but it is not included in the current proposals.
There are also calls for AI-generated content to be more clearly labeled as policymakers see the technology as a growing disinformation threat, particularly in global politics.
Separately, Europe is also seeking to control the harmful use of generative artificial intelligence. The bloc’s AI office has already begun drafting a code of practice, which independent experts will continue to build upon.
As for the proposed ban, however, the rules are still being drafted and must be passed before they become law.
However, some experts have criticized Europe for being so strict in the rules it sets that it risks falling behind other nations. “Responsible use beats abstinence,” wrote OECD adviser Walter Pasquarelli (via Political).
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