- Lidl signs agreement with 1Global for new MVNO
- Appears to offer cheap, short-term mobile plans
- Lidl has over 100 million customers worldwide
Lidl has signed an agreement to create a new MVNO offering mobile phone subscriptions to its customers.
The yet-to-be-named new MNVO will look to offer “simple, digital and affordable mobile subscriptions” for users worldwide.
The supermarket giant has stores in 30 countries worldwide and boasts 100 million customers, making for a huge potential customer base.
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Lidl expansion
Lidl says its deal with telco 1Global will seek to address “a key need” for customers – to access reliable, flexible and affordable connectivity without being locked into long-term contracts.
“We are democratizing mobile communication,” noted Julian Beer, Executive Vice President of Purchasing at Lidl International. “In doing so, we are setting new standards and making affordable mobile communications easier than ever for our customers. By integrating state-of-the-art technology, we can meet the needs of millions of customers for uncomplicated connectivity to their devices.”
Lidl already offers mobile offers in several countries via its existing MVNO Lidl Connect. The company operates in Germany using Vodafone’s network, in Switzerland with Salt Mobile and in Austria on Dreis’ infrastructure – but will now look to expand this into new markets around the world.
The deal will see Lidl take a 9.9% stake in 1Global, which already has partnerships with operators in 12 countries.
“Lidl is the partner that shares our vision: We want to make mobile communication as intuitive, flexible and digital as possible for millions of people,” noted Hakan Koç, founder and CEO of 1Global.
“Our technology focuses on digital offerings tailored to the needs of users and their various devices. We want to successfully drive the technological transformation of the global telecommunications market in the best interest of people.”
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