- Prices for the LG B6 OLED TV have appeared on Amazon
- Two models, the B65 and B6E, have been listed
- Launch prices for the B65 are similar to last year’s LG B5
Pricing for the LG B6 OLED has been revealed, and it’s a mixed bag, with pre-orders live on Amazon right now.
The B6, the successor to one of 2025’s best OLED TVs, the LG B5, carries over many of the same features as its predecessor, including a full suite of gaming features to rival the best gaming TVs. While that’s not a bad thing, it doesn’t seem to have taken as many steps as the step-up LG C6, which boasts some nice upgrades over its successor and one of 2025’s best TVs, the LG C5. The C6 boasts a new processor, the Alpha 11 Gen 3 used in the flagship G6, and a nice brightness boost. However, the B6 appears to have very similar specs to the B5.
The interesting thing is that Amazon lists thaw LG B5 models: B65 and B6E. The B65 has similar launch prices to the LG B5 last year, around £100-£200 cheaper than the C6 across the 48, 55 and 65-inch models. That’s quite a bit cheaper than the C6’s 77- and 83-inch models, known as the C6H, which use a Primary Tandem RGB OLED panel usually reserved for flagship models.
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The B6E, on the other hand, is still cheaper than both the C6 and B65, cutting around a further £200 off each model. Both the B65 and B6E are available in 55, 65 and 77 inches, with only the more expensive B65 available in a 48 inch size. All of these models are listed on Amazon. While there’s no confirmed release date, delivery times are listed as between June 24th and October 22nd: fingers crossed it’s not the latter.
Check below for a table showing C6, B65 and B6E prices:
|
Model |
LG C6 |
LG B65 |
LG B6E |
|
42 inches |
£1,299 |
Row 1 – Cell 2 | Row 1 – Cell 3 |
|
48 inches |
£1,399 |
£1,299 |
Row 2 – Cell 3 |
|
55 inches |
£1,699 |
£1,499 |
£1,299 |
|
65 inches |
£2,499 |
£2,299 |
£1,999 |
|
77 inches |
£3,499 |
£2,999 |
£2,799 |
|
83 inches |
Row 6 – Cell 1 | Row 6 – Cell 2 | Row 6 – Cell 3 |
The B65’s biggest problem is that it’s only slightly cheaper in 48-, 55- and 65-inch sizes than the C6 despite having a less powerful processor (Alpha 8 to the C6’s Alpha 11). This means that the B65 does not have the same speed as the C6 and lacks some of the latter’s features, such as the full AI Sound upmix. It’s also unlikely to hit the brightness or color accuracy of the C6.
This was also a problem at launch for the B5, which had a similar price difference to the C5. As time went on, the prices of the B5 came down and it got some big discounts on big sales like Black Friday. For those looking to upgrade now, the C6 is a better choice than the B65.
But if there really are few differences between the B65 and the B6E, the B6E suddenly becomes a very tempting option, priced a full £400 cheaper than the C6, which is enough to add one of the best soundbars or best 4K Blu-ray players into the mix.
The two LG B6s – explained
I contacted LG to find out the differences between the B65 and B6E, and there aren’t as many as I expected. The B65 has two features that the B6E does not: Precision HDR Master Pro and Precision Sound Master Pro.
Precision HDR Master Pro is a setting designed to upscale SDR content to give it an HDR look with sharper textures and stronger brightness. Precision Sound Master Pro is the audio equivalent, designed to upscale audio signals to deliver clearer speech and surround sound. The B65 will also have the slate marble effect back panel that we saw on the LG C5 last year.
Other than that, LG says the B65 and B6E are identical. So you still get Dolby Vision support, full gaming features including four HDMI 2.1 ports with 4K 120Hz and full VRR (including AMD FreeSync and Nvidia G-Sync support) and webOS 26. They’re even both listed as having the same Alpha 8 Gen 3 AI processor.
While it hasn’t been confirmed what panel the B6 will have, I suspect it will be the new OLED SE panel. This new SE panel, manufactured by LG Display, is said to be brighter than the previous WOLED panels used in LG’s B series, hitting up to 1,000 nits of peak brightness. In exchange for this new brightness, the polarizer has been removed, a feature designed to reduce reflections. We saw the panel in action on the Panasonic Z86C, and although it was only a brief first impression, we were impressed with its brightness and how well it looked compared to a mid-range OLED in a brightly lit event space.
While the B65’s pricing is a bit close to the C6’s, the B6E makes for a very tempting budget OLED option as there are very few major differences between it and the B65. I compared the B5 and C5 last year and was honestly impressed with how well the B5 fared compared to its step-up sibling, delivering the rich colors, natural but crisp textures and strong contrast you’d expect from an OLED TV.
We haven’t fully tested either the C6 or the B6 yet, so we can’t say whether the C6 is worth stepping up to the more budget models, but if last year is anything to go by, and if the B6E can perform, it will be an excellent option for those on a tighter budget.
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