Adobe Summit 2026: we’re live at Adobe’s annual keynotes to hear what’s new this year

Thanks for joining us today – we’ll be back tomorrow for the first keynote at 9:00 a.m. PT.

The rest of today we will attend group briefings for deeper dives.

Tomorrow will be much the same, with opportunities for 1:1s with Adobe executives, additional group briefings with Adobe leadership and partners, and a morning keynote with a few more examples of Adobe software in action.

And that’s a wrap on today’s keynote. As a reminder, the company launched Adobe CX Enterprise, Adobe Creative Agent and Adobe Brand Intelligence, which we will describe in more detail in the coming days.

Jon Gieselman, Chief Growth Officer and Comcast/Xfinity, is on stage for a discussion with Adobe’s Chief Marketing Officer Lara Balazs. From all the third-party speakers on stage, the message is clear – AI does not replace creativity, but it accelerates and enhances it.

Wadhwani gives us a quick break from product announcements for a quick chat with Ashish Desai, EVP of AI & Enterprise Innovation at NBCUniversal. Naturally, we will hear about how Adobe’s role as one of NBCU’s partners.

During a live demo, we just saw two new Photoshop features in action. Rotate object lets you turn a flat image into a 3D model (after removing its background) to get the perspective just right, then the new Harmonize feature fixes things up with the right shadows and finder details.

Two more product announcements have come in quick succession: Adobe Creative Agent “built on decades of experience” and Adobe Brand Intelligence, which learns in real time. We will cover these separately during the 2026 Summit.

Success comes from these four areas, Wadhwani said:

• Content needs to stand out, he says, as “AI slop” (yes, he said that) makes more noise
• Businesses need to stay fresh and ROI is falling faster than ever
• Campaigns call for more and more personalized content
• And of course they must stay on fire

After a quick demo of Adobe’s end-to-end enterprise platform, David Wadhwani, President of Creative & Productivity Business, is here now to talk about GenStudio’s role in the content supply chain.

“What you need is an end-to-end agent AI-powered system…” says Chakravarthy, covering all the challenges brands face… “and that’s exactly what we deliver.”

This year, the company is launching Adobe CX Enterprise.

“Demand for content is skyrocketing,” he says. Marketers expect demand for content to increase 5x over the next two years.

1:1 personalization has also become the expected norm for customers in a landscape that has never been more complex.

As for Adobe, Anil Chakravarthy says the company is tracking three separate trends:

• Consumer adoption of LLMs and AI agents
• The speed of agentic AI innovation
• Major changes in advertising

Brand visibility is fast becoming a challenge as consumers change their habits. Now we’re getting into the heart of it – that’s why we’re here this year at Summit 2026.

Citing concerns about widespread job losses, Huang explained that radiologists were worried about their jobs when computer vision hit the shelves 10 years ago. The concerns were true – AI affected 100% of radiologists.

But demand for the jobs is higher than ever – AI serves to speed up administrative workflows, but the purpose of the job remains the same, and radiologists can now order more scans and study them faster.

Nvidia CEO Jensen Huang has joined Narayen on stage to share his thoughts on the future of AI.

For software in particular, Huang sees AI as adding a new UX layer on top of the tools that software provides. “Now I have an agent system that I can put in front if it… that allows it to fully understand my intentions,” he said after joking that he only knows 7% of Photoshop. For creators, Huang says agent AI will “elevate your art” — not threaten it.

“Speed ​​is not enough,” he adds, speaking of rising standards. For Adobe, it’s as much about customer relationships as creative activation. To produce the right content, on brand, at scale, he says.

“Tools don’t create, people do,” declares CEO Shantanu Narayen, reminding us that the company’s goal is to empower people to tell their stories and create whatever is on their minds.

First of all, it is Customer Experience Orchestration Business President, Anil Chakravarthy, who sets the stage for today’s session.

The venue is quickly filling up with 14,000 in-person attendees from more than 60 countries as Summit 2026 gets ready to kick-off with today’s opening keynote.

The countdown is on as we prepare to hear from Adobe CEO Shantanu Narayen with a special appearance from Nvidia CEO Jensen Huang.

There is a flurry of activity at the resort as people rush to get their badges, grab some breakfast and join this morning’s sessions!

The main note is at 2pm PT today.

Good morning and thank you again for participating in another year of Adobe Summit. We’ll bring you live updates as they happen, with the 2:00 PM (PT) keynote as the highlight of the day.

Between now and then, we’ll be registering and there will be opportunities to hear from business leaders about Adobe’s new features and how its tools can be used at the enterprise level.