- Freepik renames to Magnific
- It marks a shift to a more integrated creative platform
- The company is the latest to aim for more accessible all-in-one creator apps
So goodbye, Freepik. The creative platform has now been rebranded as Magnific as CEO Joaquín Cuenca Abela looks to transform the one-time free stock image site into a single production platform.
I’m not surprised by the change, considering the original name had this stock image heritage at heart. A legacy that has long been extended with the introduction of AI tools and products like Spaces. And for existing users, there appear to be no major changes to the service itself, with the company confirming plans will run until current subscriptions expire.
But it’s not the rebrand that’s interesting—it’s that Freepik’s relaunch is another display of a broader industry trend toward all-in-one AI platforms for creators.
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A full creative stack for “no-collar economics”
The creatives, the dreamers, are becoming more powerful than anyone expected. It is the economy without a collar.
Joaquín Cuenca Abela, CEO of Magnific
It’s been almost two years since Freepik acquired the scaling tool Magnific as part of its far-reaching expansion into AI, which later also saw the introduction of the then-titled Freepik Spaces.
Now, Magnific bills itself as “a full AI creative platform for images, video, audio, 3D, collaboration tools and 250M+ assets,” in a move toward a more integrated system of tools.
Discussing the launch, Cuenca Abela said: “The industrial revolution created the blue collar economy. The digital revolution created the white collar economy. The creatives, the dreamers, are becoming more powerful than anyone expected. It’s the no-collar economy. And it’s already underway.”
Freepik is far from alone in this space. In recent months, I’ve seen Canva make design software Affinity and pro-motion tool Cavalry free for all users, merge productivity and creativity tools, and launch Canva AI 2.0, bringing photo, layout, vector, and motion tools into a single ecosystem.
And Blackmagic Design recently unveiled its new RAW photo tool that effectively brings Lightroom-like features to its video editing software, pulling all the tools its users need into one space.
72% of new creators joining the platform identify as beginners.
Like many others in the creative software arena—one that, frankly, remains dominated by Adobe—lowering the barrier to entry is a core principle. It is of course made easier with the advancement of new AI tools.
The company boasts of gaining over 1000 subscriptions in just six weeks, and with more than 50% of new users implementing AI-powered workflows across sectors including film studios, agencies and global brands.
But the number that interested me the most was that “72% of new creators who signed up to the platform identify as beginners,” according to Magnific.
Like many competitors in the space, Magnific clearly recognizes that the cost and experience required to create professional-level content is dramatically lower now. What used to be reserved for design studios and creative agencies is now available on phones and laptops. It opens up new opportunities and new markets.
Back in November 2025, I interviewed Cuenca Abela and asked for his thoughts on the importance of lowering the barrier to entry. He told me:
“Is it a good thing that it opens up creativity to more people? My opinion is absolutely. Just like a camera. You know, cameras opened up creativity to new people, which made it easier, and that was good. I think anything that allows people to create things that are locked in their heads is good.”
Magnific hopes that the result will be a redefinition of value. Where labor and knowledge defined the industrial and digital economy respectively, the AI economy will be one driven by creativity.
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