The Roku Channel has topped the streaming charts and become America’s most popular free ad-supported TV platform.
With new ratings, the channel broke the records of Tubi and Pluto TV.
Nielsen’s February 2026 streaming usage report revealed that The Roku Channel captured 2.9% of total streaming time, surpassing Tubi (2.2%) and Pluto TV (2.1%).
Users even used free services more than they did paid platforms, including Paramount+ and Warner Bros. Discovery.
Why are viewers switching to Roku TV?
The channel made hundreds of live channels and on-demand content available to users for free. Recently, it added 34 new channels dedicated to classic TV shows such as Home Improvement, Murder, She Wrote, Bones, Baywatchand Saved by the bell.
Recently, many streaming services have increased their subscription prices, prompting users to rely on free service providers.
Furthermore, the platform has a user-friendly interface that offers personalized recommendations to its users.
It is also capable of syncing across devices and offers optional paid premium add-ons such as Apple TV+ and MGM+ for users who want to access more content.
