Crypto.com chief marketing officer (CMO) Steven Kalifowitz, who oversaw more than $1 billion spent on partnerships and high-profile campaigns over the past several years, is leaving the company.
A Crypto.com spokesperson said Kalifowitz will move on from his role as CMO, effective June 30, and then continue as an advisor to the CEO.
“Steven has been a significant contributor to the effective mainstreaming of the Crypto.com brand, from introducing Crypto.com on a global stage through our first brand film in 2021, to striking strategic partnerships and sponsorships that have helped connect Crypto.com with millions of consumers,” the spokesperson said.
Kalifowitz has been CMO at Crypto.com for close to six years, during which time the company rose in recognition from just an app to a global brand.
During his tenure, Crypto.com has invested over $1 billion in partnerships, including a $700 million, 20-year naming rights deal for the Crypto.com Arena (formerly Staples Center), and a $100 million campaign with Matt Damon.
The crypto-buying platform also has high-profile partnerships with Formula 1 and the Ultimate Fighting Championship (UFC), an American mixed martial arts promotion based in Las Vegas.
Kalifowitz was previously brand manager at Twitter for four years and president of real estate platform Localize.city.
Founded in 2016, Singapore-based Crypto.com allows users to buy and sell more than 200 cryptocurrencies, as well as the ability to earn rewards by depositing crypto or using their Visa card.
