Kyle Loftis, the founder of viral car media platform 1320Video, died Tuesday night, his business confirmed.
Details on the cause of death have not yet been released.
Loftis built 1320Video.com into one of the most recognizable names in online automotive culture, growing a global audience of nearly 4 million YouTube subscribers and over 6.4 million Facebook followers since its early days in 2003.
His platform is known for its raw coverage of drag racing, roll racing, dyno racing, car meets and underground street racing scenes.
1320Video describes itself as a group of car enthusiasts who document “street cars” and travel internationally to showcase unique builds, drivers and car cultures.
Over the years, its content reached more than 10 million fans across platforms, cementing its place in modern motorsport media, while generating controversy for its focus on street racing content that often pushed legal boundaries.
Tributes poured in from the team after Lofti’s death, describing him as a central force in the platform’s identity and growth.
In a statement on Facebook, 1320Video.com said: “We are extremely saddened to share that Kyle Loftis, the founder of 1320video, passed away last night. We are in a state of shock.”
The statement continued: “Kyle’s passion for motorsport inspired millions of people around the world and we will never forget what he has done to develop our beloved sport. Kyle was a ray of light at every gathering… his enthusiasm, kindness and creativity were contagious.”
It ended with, “Let’s pray that Kyle is in a better place.”
The representatives did not provide further details..
